For my Twitter assignment, I followed CNET TV editor Brian Tong (@brian_tong).
CNET.com is a tech enthusiast website that is owned by CBS Interactive.
Brian is a host/editor for CNET TV’s web-shows:
- The Apple Byte
- Tap that App
- CNET How To’s
He is also the co-host for CNET’s podcast Buzz Out Loud.
The latest episode of Brian’s show, The Apple Byte. I watch this show every week.
Brian used his Twitter account for both personal and professional posts. He promoted articles written by other journalists in the CNET network, and he also sent out links to his own material for CNET TV.
Brian was very interactive with his Twitter followers. He answered questions, responded back to comments, sent out links to things he was interested in, responded to breaking news, etc.
It seemed like he was free to tweet to his heart’s content. For the full week that I followed him for this assignment, I found his tweets to be family-friendly.
I have been following his Twitter account since last summer. I’m very entertained and interested by the things that he tweets about.
Brian tweets both professionally and personally. When he does tweet about professional material, he usually included some sort of humor or witty comment to accompany it. For example, I found this tweet to be particularly entertaining:
NEW TAP THAT APP! One of the best Apps for V-Day. Trust me, it works on girls. cnet.co/yd5wbs Check out the Scrap Pad App!
— Brian Tong (@brian_tong) February 7, 2012
Here’s a breakdown of how Brian did with regard to the four ways social media is changing business:
1. From “Trying to Sell” to “Making Connections”
Brian did a very good job connecting with his followers. Whether he was answering a question, responding to a comment, or commenting to someone else, he did a great job being personal.
His account wasn’t filled with excessive amounts of links to CNET articles, which I really appreciated. He only linked to things he thought his followers would enjoy.
2. From “Large Campaigns” to “Small Acts”
Brian also did a good job with this aspect. I read one tweet from someone who was trying to watch an episode of Brian’s show, the Apple Byte, on his iPhone/iPad, and it wasn’t working. This is how Brian responded:
@andrewsoto33 Yeah, also the YouTube link isn’t activated on mobile devices. FAIL. I’m harassing my team. TRUST ME.
— Brian Tong (@brian_tong) February 11, 2012
3. From “Controlling Our Image” to “Being Ourselves”
Since I started following Brian on Twitter, I have always felt that he does a good job of being himself. He never seems like he is excessively trying to control his professional image through his tweets.
His tweets about professional material don’t use excessive amounts of slang or text shorthand; they are well written and straightforward.
4. From “Hard To Reach” to “Available Everywhere”
Brian seemed like he answered comments within a decent amount of time on his Twitter account. There seems to be a decent amount of activity on his page, and most of it is him replying to comments. His Twitter account seems like one of the best ways to connect with him.