The video was viewed over 100 million times in just six days between both YouTube and Vimeo, and it has only been online for about a month.
The video ran rampant through Facebook and Twitter last week because of people in the 18 to 29 year-old demographic, according to research by the Pew Internet and American Life Project.
I have not watched the whole documentary yet, but I remember going to class last week and it seemed like everyone was either talking about KONY 2012 or watching it on their computers, tablets or phones everywhere I went.
The sudden spotlight on the director of the film, Jason Russell, caused him to have a bit of a mental breakdown last week. There has also been a lot of criticism of the group behind the film, Invisible Children.
It seems like all of the news that came out of the film’s release is a reminder of the power of the internet and social media.
Here’s a video from Mashable that explains more about the social media phenomena that lead to KONY 2012 going viral: