KONY 2012 is the most viral video ever

KONY 2012 is the most viral video ever, getting 100 million views in six days, according to research by Visible Measures. Photo credit: The Washington Times

The controversial video KONY 2012, which is a 30 minute documentary which seeks the arrest of the Lord’s Resistance Army leader Joseph Kony, has become the most viral video of all time.

The video was viewed over 100 million times in just six days between both YouTube and Vimeo, and it has only been online for about a month.

The video ran rampant through Facebook and Twitter last week because of people in the 18 to 29 year-old demographic, according to research by the Pew Internet and American Life Project.

I have not watched the whole documentary yet, but I remember going to class last week and it seemed like everyone was either talking about KONY 2012 or watching it on their computers, tablets or phones everywhere I went.

The sudden spotlight on the director of the film, Jason Russell, caused him to have a bit of a mental breakdown last week. There has also been a lot of criticism of the group behind the film, Invisible Children.

It seems like all of the news that came out of the film’s release is a reminder of the power of the internet and social media.

Here’s a video from Mashable that explains more about the social media phenomena that lead to KONY 2012 going viral:

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