Careerbuilder study shows how employers are looking at your Facebook

A survey conducted by Careerbuilder in 2009 looked at how employers are using social media sites to screen job candidates. This infographic shows which sites were the most popular for employers to check out. Photo credit: Huffingtonpost

In 2009, a survey done by CareerBuilder looked at how employers are using social media to look for information about job candidates.

Overall, 45% of the employers admitted that they screen social media for information about job candidates.

What else did they find?

Facebook, rather than LinkedIn, is the most popular website that employers use to look up information about job candidates.

29% of employers admitted that they use Facebook to screen job candidates.

Here are some other fun facts about the way that employers look at your social media profiles:

  • 18% of employers found information that influenced them to hire a candidate
  • 50% got a good feel for the candidate’s personality from social media sites
  • 35% found information that caused them to NOT hire someone
  • 53% found provocative/inappropriate photographs or other information

So what can we make of all this information? Well, here are five things to avoid doing on social media sites, according to the survey:

  1. Avoid leaving around “digital dirt”: those questionable photos about last night’s party, for example.
  2. Terrible troll:  don’t leave huge amounts of pointless, stupid comments with excessive amounts of swear words.
  3. Don’t have a big mouth about your employer: this should go without saying, but don’t rant about your employer on social media sites. It looks REALLY BAD to other employers.
  4. Huge amounts of contacts and comments: don’t add sketchy people as friends because they may leave comments on your profile that look bad on you.
  5. Don’t be negative: keep a positive attitude on social media sites – if everything you say is a rant or a complaint, it looks like you’re a consistently negative person.

Do you try to keep your social media profiles family friendly and clear of these things?

If there are any other pieces of advice you can think of, I’d love to hear them in the comments!

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SourceFed: the awesome new YouTube channel

SourcedFed is a YouTube channel created under YouTube's $100 million dollar investment to create original content for the site. Photo credit: Tumblr

If you’re not up to speed on YouTube news, they recently decided to pump $100 million dollars into creating  new channels of original content for the website.

One of my new favorite channels from that multimillion dollar investment is called SourceFed.

SourceFed is essentially a video series on YouTube that delivers short video clips about newsy-type topics ranging from politicians to dinosaurs.

It’s sort of like a short version of The Colbert Report for YouTube.

Or as SourceFed describes their channel:

“everything that should and shouldn’t matter to you explained and broken apart by people who vomit words.”

Their flagship show is called 20 Minutes or Less, and it’s all kinds of awesome.

Why?

SourceFed is based on a blog of the same name by Phillip DeFranco, who is one of the biggest celebrities on YouTube. His show, The Phillip Defranco Show, is equally hilarious as well. I watch his show on a daily basis. [Edit: I should note that Philly D’s show is not family friendly (it contains explicit language), but SourceFed keeps it clean – for the most part.]

The writing for 20 Minutes or Less is really great.

The editing is fast paced, the hosts for SourceFed, which include Phillip DeFrancoJoe Beretta, Lee NewtonElliot Morgan, and Kevin Brueck do a really good job keeping the topics interesting with snarky commentary and using a lot of humor throughout the show.

What do you think about YouTube’s investment in original content? Do you watch any YouTube shows on a regular basis?

Here’s an episode of 20 Minutes or Less from last week where the hosts learn that a new species of dinosaur was discovered.

Google and Twitter executives visit Purdue to discuss social media and politics (video)

Executives from Google and Twitter held a very interesting discussion on the campus of Purdue University on March 22 about the relationships between politics and social media.

Jonathan Perelman, an Industry Relations executive from Google, and Adam Sharp, Political Lead executive from Twitter, were invited to speak on campus by Project Impact, a student organization which seeks to widen the scope of its students’ exposure to media, policy, civic engagement, and communication technology.

Prior to the start of the event, there was a pre-event where the public could meet with the executives. Here’s a video recap of the pre-event and some highlights from the discussion, which was given the name “Is Social Media Changing the 2012 Election?”.

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KONY 2012 is the most viral video ever

KONY 2012 is the most viral video ever, getting 100 million views in six days, according to research by Visible Measures. Photo credit: The Washington Times

The controversial video KONY 2012, which is a 30 minute documentary which seeks the arrest of the Lord’s Resistance Army leader Joseph Kony, has become the most viral video of all time.

The video was viewed over 100 million times in just six days between both YouTube and Vimeo, and it has only been online for about a month.

The video ran rampant through Facebook and Twitter last week because of people in the 18 to 29 year-old demographic, according to research by the Pew Internet and American Life Project.

I have not watched the whole documentary yet, but I remember going to class last week and it seemed like everyone was either talking about KONY 2012 or watching it on their computers, tablets or phones everywhere I went.

The sudden spotlight on the director of the film, Jason Russell, caused him to have a bit of a mental breakdown last week. There has also been a lot of criticism of the group behind the film, Invisible Children.

It seems like all of the news that came out of the film’s release is a reminder of the power of the internet and social media.

Here’s a video from Mashable that explains more about the social media phenomena that lead to KONY 2012 going viral:

Tech events to watch for over the next few weeks (including the new iPad)

Apple's latest generation iPad (unveiled today) will be available on March 16. Photo credit: The Wall Street Journal

There are a lot of exciting things going on in tech world over the next few weeks to be on the lookout for!

Purdue will be on spring break next week, so I will not be blogging, but I want to give everyone a heads up about some of those events.

Upcoming events hosted by Purdue, according to their newsroom:

  • March 22: Executives from Google and Twitter will speak about social media and democracy in Loeb Playhouse. The forum is called, “Is Social Media Changing the 2012 Election?”
  • April 16: Purdue will host an event for high school students to explore computer science. The event is targeted for high school aged girls, but ANY high school student is welcome.

Some upcoming events in the wider world of technology:

  • March 9-13: The 19th Annual SXSW Interactive festival – a giant tech festival where some of the brightest minds show off their ideas, takes place in Austin, Texas.
  • March 16: Apple’s new version of the iPad goes on sale. It has 4G LTE data speeds and a retina display. The iPad 2 will still remain on sale, with a starting price of $399.

Will this be a revolutionary change to how many iPads Apple will sell? They already sold more iPads than HP sold PCs last quarter.

Will they sell even more now?

Here’s an audio clip of Purdue professor Dr. Sorin Matei, who is a communication technology scholar, giving his opinion about the features of the new iPad.

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Purdue professor discusses how social media could be affecting us

Social media may be changing us in ways that we won't be able to explain for years, according to Dr. Sorin Matei, a Purdue University professor of communication. Photo credit: Socialmaximizer blog

Do you ever wonder how social media might be affecting our society?

I sure do.

It fascinates me every day.

To find out some answers, I recently interviewed Purdue communication professor Dr. Sorin Matei, who is a communication technology scholar, to discuss social media with me.

Dr. Matei says on his biography website that he studies, “… the motivations for and technological means by which people connect with other people, communities or institutions.”

I was interested to hear his perspectives about social media, and what effects he thinks they might be having on the way we communicate.

We’ve all heard examples of the horror stories that can occur online, but there are also benefits of connecting online that can sometimes be overshadowed by them.

In this audio clip, Dr. Matei talks about the advantages and disadvantages of living in an always connected world:

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Article from Mashable about connections between jobs and social media

One last thing for today! I just found this tweet in my Twitter feed, and the linked article is really interesting and helpful.

Planning ahead? 9 ways students can use social media to boost their careers – from @Mashable – on.mash.to/zwO5Gs#Purdue

— Purdue University (@LifeAtPurdue) February 10, 2012

Do you think social media is important when it comes to your career? What are your thoughts about employers looking at your information on Facebook, Google+, Twitter, Tumblr, etc.?

Please let me know in the comments or poll!

Have a great weekend everyone!